Quick answers to the questions everyone thinks-but rarely says out loud.
Do Google Ads actually work?
Yes, if done right. It’s not magic – it’s strategy + data.
Why am I not seeing my ad when I search?
Google rotates ads based on many factors. Searching too often without clicking can also hide your ad from your own device.
Can I choose exactly who sees my ads?
Yes. You can target by location, interests, devices, time of day, and even intent.
What if I get the wrong kind of leads?
That’s where keyword strategy, ad copy, and filters like negative keywords come in. It can be fine-tuned.
Are people actually clicking on ads-or just ignoring them?
They click. Especially when the ad matches their intent. That’s why relevance is key.
Can I show ads only during business hours?
Absolutely. You can schedule ads to run when you’re most available or when customers are most active.
What’s the difference between Search and Display ads?
Search ads show when people look for something. Display ads show while they’re browsing websites or apps. One is intent-based; the other is visibility-focused.
Why do some ads perform better than others?
It often comes down to relevance, clarity, and the user experience after the click.
Can I change my ad after it goes live?
Yes. Headlines, text, links-everything can be tested and improved. That’s the beauty of digital.
Do I need a landing page, or can I just send people to my site?
A landing page works better. It keeps the message focused and the visitor on track.
